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Beta: Marketing Insights
Marketing statistics and performance insights across Google, Meta and LinkedIn.
Built for new-homes developers
Keypath CRM.
Every buyer. Every home. One clear path.
Keypath CRM brings every aspect of a development together — from initial buyer enquiries and lead conversion to property data, sales progress, snagging and handover — in one connected workspace.
Buyer pipeline
Your buyers in one place.
Active leads
24
Across 3 developments
In legals
8
Contracts in progress
Recent activity
Emma Walsh
ReservedWillowmere Gardens
Confirm deposit
Daniel Kelly
ContractsAshfield Quarter
Review documents
Built around a shared source of truthEnquiry / Sales / Snagging / Handover
Buyer & property readiness
Know what is ready.
See what is missing.
Give your team a more considered view of each buyer’s position. Details, funding information, documents and property interest stay connected—so a review begins with context.
01Structured buyer information
02Outstanding items made visible
03Connected to the chosen home
04Human decisions stay human
05Snag List
Buyer readiness
Snagging & handover
Across the platform
Built around the work, not around workarounds.
Keypath keeps the practical details of a new-homes sale close to the people who need them.
02
Development & plot inventory
Keep every phase, home, availability status and buyer connection in one place.
03
Buyer pipeline
Filter, sort and progress enquiries with active-lead flags and saved views.
04
Buyer readiness
Make supplied, missing and review-ready information visible before decisions are made.
05
Priority & next steps
Keep overdue work and the next meaningful action in view across the team.
06
Snag List Overview
See reported snag items across homes, with contractor assignments and progress through fixes and sign-off kept together.
07
Connected records
Keep buyer activity and home context together throughout the purchase journey.
08
Portfolio reporting
Review buyer, unit and activity information across a development from a shared source.
09
Contracts Closed
Bring closed contracts into one clear view, with each buyer, home and development connected to the completed sale.
Common Questions
FAQs
Keypath CRM is designed for new-homes developers and their internal teams managing developments, property availability, buyer enquiries and progress through handover.
It brings together the information a buyer has provided, their funding position, property interest and outstanding items. It supports your team’s review rather than making decisions for them.
Yes. Buyer context can be connected to a development and home, while the plot inventory reflects the progress of that unit.
Yes. Developments, phases and homes are organised separately, so teams can filter buyers and units by development or view the wider portfolio.
Buyers can use a dedicated portal for relevant parts of their journey, such as reporting snag items after completion. Internal pipeline information stays with your team.
Keypath is built around team roles, so people work with the records relevant to their responsibilities.
Reported items can be organised into contractor work lists, with fixes and sign-off kept against the home and buyer.
Book a 1:1 product demo using the enquiry form. The KeyPath team will walk through your developments and how you currently manage buyers.
The product includes a buyer snag portal and contractor work lists, keeping reported items, photos, fixes and sign-off connected to the home.
Developer enquiries
Schedule a product demo call today.
Tell the KeyPath team about your project, where you are in the journey and what you need from your next workspace.